Website of the Day: Thursday 23rd September
>> BBC Fat Nation: The Big Challenge
Even if I didn’t work for the BBC, I’d think this is the kind of big interactive project that we do really well! If you’ve not gathered, The Big Challenge has been devised as an ongoing campaign to tackle obesity and motivate people to change their diet and exercise routine via a series of simple challenges. The website is a really fundamental part of the project. As well as a huge reference source for background info about healthy eating and exercise, it also acts as a kind of online personal trainer and nutritionist. You can track your weight and diet as you work through the show’s challenges, and sign up for SMS and email updates from the Birmingham locals who star in the TV series.
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